The welsh outpost of the National Portrait gallery at Bodelwyddan Castle consists of period-rooms dating from the Victorian time. Paintings are shown against the original decorations and along historic furniture.

The graphic language is defined by its use of colour and the typeface. The pink wallpaper in the entrance hall has inspired the background colour for all graphics. A dark purple and a dark red differentiates the two languages Welsh and English. The typeface Fago – a contemporary sans serif typeface with humanist influences – helps to deliver a warm and modern feeling. It’s designer Ole Schäfer also drew a set of matching pictograms especially for this project.

The captions for the exhibits are provided on small wooden tables. The legs of these tables are inspired by the castles original owners’ coat of arms – two crossed foxes. There is one of these tables for each of the two languages in every room. Providing the necessary flexibility to integrate them well with the different room settings.


LT has done this project while working at Nick Bell Design.

Furniture design: Roger Mann, Casson Mann
Bespoke Pictograms: Ole Schäfer, Primetype
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