Studio Lorenz Tschopp (SLT) is an information design studio working at the intersection of visual identity, information- and editorial design. SLT develops concept driven design tuned to the particular content and informed by the specific context. The work is delivered across all points of communication: digital, environmental and printed. To do this we collaborate with practitioners from different backgrounds such as art, architecture, writing, science or technology.
Since 2016 the studio is based in Zurich, Switzerland.
Sihlquai 131
8005 Zurich
+41 79 885 52 56
About Lorenz Tschopp
Lorenz Tschopp is an information designer and art director. He studied visual communication at the University of the Arts in Bern, Switzerland. In 2021 he further successfully completed a Master in Research in the Arts at the Institut of Art History of the University of Bern. His thesis focused on how the interplay between storytelling, different modes of communication and user-interface design/information architecture as it is practiced by museums influences the meaning making process and thus our understanding of cultural heritage.
Lorenz started his professional career at the Frankfurt based company Surface before moving to London to join Nick Bell Design – a design studio mainly focusing on graphic design for architectural situations (signage and exhibition design). After he went on to join the Anglo-Swiss cross-media company Jannuzzi Smith before working at the Swiss design studio TGG, a company with an international reputation for typographic excellence.
Lorenz worked for clients such as the Vienna Künstlerhaus, the Victoria and Albert Museum, The National Portrait Gallery, Wellcome Collection (Wellcome Trust), The Institution of Structural Engineers, Locarno Film Festival, the 2013 online archive of Living Traditions (part of the UNESCO convention for the safeguarding of intangible cultural heritage), The Royal College of Art, The Forsythe Company (former Frankfurt Ballet ), The Swiss Federal Office of Culture, Gottfried Keller-Stiftung, the publisher Niggli, the Federal Art Collection (the largest collection of Art and Design from Switzerland) and many others. Aside of his work for public institutions and clients in the cultural field he developed numerous brand identities for a diversity corporate clients ranging from early-stage start-ups to stock listed global companies.
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