Demenz Zürich is an online platform bringing together a community of people affected by dementia and Alzheimer ’s disease – relatives, friends, carers or directly affected.
For this platform SLT designed a visual identity consisting of a flexible logotype, a typeface (Sauna by Dutch type label Underware), a colour palette, a set of pictograms and a set of emojis.
The logotype is a decomposition of the the word Demenz Zürich (German for Dementia Zurich). Gaps between single elements of the name allude to either the gaps of memories or the gaps humans affected by dementia leave in their surrounding – their partners, families or friends. The colour palette and the typography are informal and therefore approachable. A set of emojis indicating sudden mood swings compliments the visual identity.
All the brand’s assets (logotype system, pictograms and emojis) where designed as typeface to ease the implementation and to provide the flexibility for further development. The visual identity was later adapted for an international series of so called Demenz Meets.
The visual identity applied to the website (website by Kampagnons)
Client
Demenz Zürich
Scope of work
Concept and design visual identity
Webseite: Kampagnons
