My Stop was launched as a new brand with the aim to create a network of service areas located along the main travel routes throughout Switzerland. The brand’s ambition is to be in tune with a contemporary live style. It offers sustainable services and products and shows awareness of how each single service area is integrated into the respective local community.
An identity program was developed that reflects the brand’s distinctive aims while being applicable to a wide range of brand collaterals.
To ensure a consistent implementation of the visual identity and a seamless handling of the brand in the day to day business, a set of tools where developed such as a system for food packaging and in-store labelling together with a web based tool to create and manage those. All staff was equipped with a brand book describing all existing brand collaterals together with a booklet mediating the brand’s mission. 
With Christian Ruggaber, Dorian Minnig
Photography: Christian Ruggaber
Illustration: Marco Bucher

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