My Stop was launched as a new brand with the aim to create a network of service areas located along the main travel routes through Switzerland. The brand’s ambition is to be in tune with a contemporary live style. It offers sustainable services and products and shows awareness of how each single service area is integrated into the respective local community.
An identity program was developed that reflects the brand’s distinctive aims while being applicable to a wide range including packaging. It focuses on communicating the experience of traveling in a non-stereotyped way.
With Christian Ruggaber, Dorian Minnig
Photography: Christian Ruggaber
Illustration: Marco Bucher

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