Alain Findeli is one of the most influential design theorists and a leading proponent of Social Design. His writings have been published in numerous books and journals, many of them difficult to obtain. Initiated by the Institute of Design Research IDR of the University of the Arts Bern The Complete Works of Alain Findeli brings together Findeli’s writing free to download. The first version of the website was published in spring 2021. Building upon this first version it is intended to further develop the website into a multi access archive and resource.
As part of a team of researchers at the Institute of Design Research IDR of the University of the Arts Bern, SLT developed of the overall concept, the interface and interaction design, parts of the content research and writing, a series of data visualisations and a social media campaign.

Alain Findeli presenting his Bagel Model in Tunis at the 11th Les Ateliers de la Recherche en Design conference 2011. (Image © Alain Findeli)

The project originated after a lecture given by Findeli at the Institute of Design Research IDR in 2018 and a subsequent workshop with students conducted by Findeli and Arne Scheuermann (Head of Design Research). On this occasion Findeli brought his entire collection of publications with him. He ordered his publications chronologically as well as according to seven subject areas.
These subject areas together with the chronological order of content served as a starting point. The main interface to access the single publications consists of a timeline. The publications are presented in chronological order and the different subject areas are indicated by colour-coding. Each subject area is further given a specific position in the horizontal grid of the interface. The interface was designed mobile first as simple vertical list, which unfolds on larger screens. Optionally all content can be filtered by different criteria.
Every publication has a unique page assigned with all relevant metadata. Since the ideas contained in the text are not visible, inserts are interwoven into the timeline. They highlight core ideas. By pointing to relevant texts they act as potential access points for a user into Findeli’s writings.
Data scores
The underlying concept of the main interface of the website is what we call (generative) data scores. Different types of data are interwoven by algorithmic performance into a multi layered data visualisations. This concept was extended into a series of posters and translated into animated data sculptures. Both were designed in the coding environment of Processing using JAVA and JavaScript. The posters and the animations are presented on the website in a gallery together with the option to download the data of all publications. This with the aim to encourage students and practitioners of data visualisation to contribute.

Responsive interface design prototype

Social media campaign
Extending upon the animated data sculptures a series of short animations was created to be used as openings for the launch campaign on Instagram. The entire campaign was designed from a base set of modular components (algorithms, animations, images) that can be combined to promote different facets – such as the website itself or specific topics. Thereby addressing different audiences and interests.

Extract from the data research and analysis

The social media campaign consists of a modular mixed media system (data in JSON, data animation in processing, asset library, composing in After Effects)

Project coordination and writing: Marie-Eve von Allmen
Content research: Marcel Beer, Marie-Eve von Allmen
Code Website and interaction design: Michael Flückiger
Initial workshop with the students of the HKB:
Arne Scheuermann, Alain Findeli
Scope of work:
Research and writing
Concept and design interface and interactions
Motion graphics
Data visualisation
Concept and design social media campaign

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