Headquartered in London The Institution of Structural Engineers is recognised internationally as the voice of structural engineering and highly regarded for the excellence of its worldwide membership. A rebranding was undertaken since the Institution’s branding and communications did not reflect its status as a leading international professional body. The work included renaming the Institution, replacing the previously used contraction ‘IStructE’ with a return to the more communicative, historical name – The Institution of Structural Engineers.
The brand design aims to coordinate and structure the Institutions communications, providing it with a more contemporary and dynamic voice to reconnect it with a new generation of engineers. It promotes consistency of presentation and connects the separate elements of the Institutions communicative output in a clear and way. A key element of the identity was highly modular design and typographic system, allowing graphic elements to be combined in different but predictable ways. This affords the necessary flexibility to respond to specific design tasks.
The rebranding included the redesign of the Institution’s flagship academic journal, development of a new website, design of technical publications, the redesign of the communication for the world wide Structural Awards and the membership communication. Comprehensive guidelines enable the institutions’ internal design team to implement the design across different media.
Covers from the journal The Structural Engineer
Eurocode manuals, designed in-house based on the guidelines and templates
Award brochure
Excerpts from the design guidelines
Agency
Jannuzzi-Smith
Client
The Institution of Structural Engineers
Scope of work
Design system
Brand design
Development and writing of the design guidelines
Brand design
Development and writing of the design guidelines
