Headquartered in London The Institution of Structural Engineers is recognised internationally as the voice of structural engineering and highly regarded for the excellence of its members.
The identity programme was developed with the aim to coordinate and structure the Institutions communications, providing it with a more contemporary and dynamic voice to reconnect it with a new generation of engineers. It promote consistency of presentation and connect the separate elements of the Institutions communicative output in a clear way.
Design system and guidelines
The underlying design system is highly modular, allowing graphic elements to be combined in different but predictable ways. This affords the necessary flexibility to respond to specific design tasks. Comprehensive guidelines where developed to enable the institutions’ internal design team to implement the design across different media.

Design guidelines and typographic system
The Institution of Structural Engineers
Scope of work
Development of the design system
Development and design of templates for different publications
Development and writing of the design guidelines

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