Headquartered in London The Institution of Structural Engineers is recognised internationally as the voice of structural engineering and highly regarded for the excellence of its members.
The identity programme was developed with the aim to coordinate and structure the Institutions communications, providing it with a more contemporary and dynamic voice to reconnect it with a new generation of engineers. It promote consistency of presentation and connect the separate elements of the Institutions communicative output in a clear way.
While working at Jannuzzi Smith, I developed the design system and its application to the different publications.

Covers from the journal The Structural Engineer (bottom row: mock-ups from the design development)

Eurocode manuals, designed in-house based on the guidelines and templates

Award brochure

Design system and guidelines
The underlying design system is highly modular, allowing graphic elements to be combined in different but predictable ways. This affords the necessary flexibility to respond to specific design tasks. Guidelines where developed to enable the institutions’ internal design team to implement the design across different media.

Excerpts from the design guidelines

The Institution of Structural Engineers
Scope of work
Design system
Templates for different publications
Development and writing of the design guidelines

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