The film section of the Swiss Federal Office of Culture is the lead body for film funding in Switzerland. It supports the development, production and distribution of films and publishes industry research and statistics.
The visual identity was developed with the aim to foster an open communication and to make the often complex information accessible. To avoid any bias towards a specific film aesthetics an information design led approach and subsequent aesthetics was chosen. The typeface Milo by Mike Abbink lends a recognisable voice to all communication.
Altogether all this underlies the film section’s function as a funding body and clearly differentiating it from other film related organisations such as cinemas or production companies.
An essential part of the work is to develop editorial concepts and thereby to define information hierarchies. A key aspect is the development of meaningful information graphics. Images are only used as content and context specific to avoid preferential treatment of films. They add an emotional level and show the ‘result’ of the funding. Thereby aiming to connect the abstract concept of funding with the experience of watching films.
Each periodical publication features a custom lettering of the respective year on its cover. The different stagings of these lettering adds a sense of playfulness to the visual language.
Leporello printed as a multiple printed panel with an interchanged sequence of images
Trilingual invitation cards inspired by the idea of ‘coming together’

Extract from the development of editorial standards, print production standards anddatavisualisation

Digital publishing
As a response to a growing demand for delive­ring information more frequently, a different publishing strategy was proposed with the main focus on digital media.
Central to the concept is the continuous publication of smaller snippets of information. Over a longer period of time these snippets are then aggregated into more complex articles. Thereby the platform becomes richer in content over the time. Thus allowing to create a rich archive of the different funded projects. This approach further makes it possible to compare long-term data and thereby to make visible the development of the film industry over a longer period of time via interactive data visualisations.

Extract from the concept

Swiss Federal Office of Culture, film funding
Scope of work
Visual language concept & creation
Editorial concept & design
Information design & data visualisation

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