Initiated by the four partners Impact Hub Zurich, Engagement Migros, EWZ and Digital Switzerland Kraftwerk is a unique space with the aim to fuel innovation and collaboration. Located in a former power station in the heart of Zurich it aims to enable new partnerships between established companies and start-ups.
In collaboration with Co-Lab/Impact Hub Zurich co-founder Grafik 2 the task was to conceived the overall brand identity.
From the outset we aimed to develop a visual identity that reflects Kraftwerk’s purpose of bringing people and companies from different backgrounds together, host an eclectic mix of events and provide a multifunctional space.
To achieve this we opted for a system. Central to the design concept is a wordmark contained in a flexible stripe. This stripe can take on different dimensions and engage in different relationships with the content, as appropriate to the intended message of a single pieces of communication. It further allows for the integration of heterogeneous visual content from different sources. It can meddle into the content, connect, bridge between different pieces of content, can either mark a clear presence or be applied in a restrained manner.
Wordmark
The word mark references the building, hence the place: A former power station, now listed building from the early twentieth century and an icon of early modernist industrial architecture. Some of the logotype’s characters take inspiration from alternative characters of historic versions of typefaces from the early 20th century such as Futura or early typographic experiments from the Bauhaus. The letter “f” is inspired by an old lettering that once was placed on the roof of the building.
Animation for social media
Client
Impact Hub Zurich
Scope of work
Concept and design visual identity
Signage
Communication design
Signage
Communication design
Project partner
In collaboration with Grafik 2
