Saint George’s Abbey is a heritage site located in Stein am Rhein, at the confluence of the Lake Constance and the river Rhine. Protected by the Swiss Confederation the former Benedictine abbey is excellently pre­­served and features outstanding cultural treasures.
Although the site is architecturally an abbey it was only used as such until its dissolution during the Reformation. After the Reformation and the dissolution of the monastery in 1525, the complex changed hands and was repurposed several times. With a thousand years of history behind it, Saint George’s Abbey is a place with plenty of stories to tell and with ties to both regional events and Europewide developments.

With the appointment of a new head of museum the site is undergoing a transformation to become an attractive visitor destination. SLT was given the task to develop the overall visual identity together with the graphic- and information design for a new permanent exhibition. The visual identity is applied to printed collateral, to publications, to signage and to the new permanent exhibition.
The heritage site is most famous for the Banquet Hall and its early Renaissance murals.
The main challenge for the creation of the visual identity was how to represent a place with such a distinctive architecture and at the same time conveying the idea of a place where over the course of time multiple stories unfolded. Since the surrounding region relies on tourism, the visual identity has to be multilingual.
The concept of the logotype is based on two elements: A signet and a word mark (the address s of the place). The outline of the signet is the outline of an isometric cube. It loosely references some distinct architectural features of Saint George’s Abbey. At the same time the isometric cube is a generic representation of space. The letters SG are the initials for Sankt Georgen in different languages.
The visual identity consists of a graphic tool­box and an image library. The typeface Bliss, designed by Jeremy Tankard, serves as the primary typeface for all communication. A custom set of matching pictograms complements the typography.
Imagery
To complement the images of the artworks in place images from different photographers where commissioned. Among them Geneva based artist Claudio Moser. Since his images are contemporary artworks in their own right, they where also shown in an exhibition and reintroduced into the space. There they enter into a dialogue with the ancient works of art and continue the dialogue between art and architecture that characterises the place since early on.

Photography by Claudio Moser shown in the space of the abbey

Website (concept visualisation)

Animations for social media

The exterior interpretational signage is floor lying on blocks of locally sourced sandstone
For the interior wayfinding and interpretational signage the already existing signage was reskinned. 
Scope of work
Identity concept & creation
Art direction
Signage
Printed matter
Creation of publications
Photography for the visual identity
Claudio Moser
Patrik Fuchs
Lorenz Tschopp

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