Uster Technologies is the world’s leading manufacturer of high technology instruments for quality controlling and certification for the textile industry. Headquartered in Switzerland it has six regional service centres located in Europe, the United States and Asia, and 50 representative offices around the world.
A brand refresh was undertaken with the aim to provide the company with a visual identity that reflects the company as a provider of high-tech.
A core aspects of the brand refresh was to provide Uster Technologies with a well rounded image library of high quality images; showing the different measuring instruments, their field of application and giving an insight into the value Uster brings to it’s customers. The clear and precise image style reflects the rigour and quality of its instrument and services. The photos where shot on different locations in the USA, India, Turky and China.

Previously dominated by red the colour palette was changed to become more neutral and with a strong emphasis on white space. Red remains the main corporate colour but is used sparingly and for emphasise only. Thereby a red marker draws attention to headings. The palette is complemented by a set of additional colours for information graphics. These are inspired by the electronic components (e.g. sensors) of Uster’s measuring instruments.

To promote consistency across Uster Technologies’ communicative output, the company was provided with a flexible toolbox built around the idea of ‘atomic design’. This toolbox consists of basic elements (e.g. fonts, colours), modular content components and a set of highly flexible grids. A set of guidelines supports the implementation.
Scope of work
Identity concept & creation
Art direction and design
Development and writing of design guidelines
Project partners
In collaboration with TGG
Brand photography: Julien Vonier
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