Uster Technologies is the world’s leading manufacturer of instruments for quality controlling and certification for the textile industry. Headquartered in Switzerland it has six regional service centres located in Europe, the United States and Asia, and 50 representative offices around the world.
A refresh and sharpening of its brand identity was undertaken with the aim to provide the company with a visual identity that better reflects the company as a provider and manufacturer of high-tech precision instruments.
A core aspects of the refresh was an image library of high quality images. The clear and precise image style reflects the rigour and quality of its instrument and services.
Previously dominated by red, the colour palette was changed to become neutral and with an emphasis on white space. Red remains the main corporate colour but is used sparingly. The palette is complemented by a set of additional colours for information graphics. These are inspired by the electronic components (e.g. sensors) of Uster’s measuring instruments.
To promote consistency across Uster Technologies’ communicative output, the company was provided with a toolbox. This toolbox consists of basic elements (e.g. fonts, colours), modular content components and templates. A set of guidelines supported the implementation and the global rollout.
Excerpts from the guidelines
Agency
TGG
Client
Uster Technologies
Scope of work
Concept and design brand identity, artdirecting
Development and design of the design system and templates
Writing and design of guidelines
Writing and design of guidelines
Project partner
Photography: Julien Vonier